GMA Network continued to dominate the ratings in its stronghold areas of Urban Luzon and Mega Manila in May, according to data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila, represent 77 and 59 percent, respectively, of all urban TV households in the country.
During the covered period (with the dates of May 24 to 31 based on overnight data), GMA led competition in Urban Luzon with a 37.6 percent total day household audience share, ahead of ABS-CBN’s 31.3 percent by 6.3 points and TV5’s 8.2 percent by 29.4 points.
In Mega Manila, GMA led across all dayparts with 39.4 percent, besting ABS-CBN’s 27.6 percent by 11.8 points and TV5’s 8.4 percent by 31 points.
Meanwhile, GMA kept its lead in the daytime blocks in NUTAM (National Urban Television Audience Measurement). In the morning block, GMA recorded an average household share of 34 percent, ahead of ABS-CBN’s 29.9 percent by 4.1 points and TV5’s 10.1 percent by 23.9 points. In the afternoon block, GMA posted 36.7 percent, up 3.3 points from ABS-CBN’s 33.4 percent and up 28.2 points from TV5’s 8.5 percent.
Majority of the programs that entered the list of top-rating shows in NUTAM, Urban Luzon and Mega Manila came from GMA.
GMA’s telecast of the highly anticipated face-off between Manny Pacquiao and Floyd Mayweather, Jr., which was simulcast via the three networks, rated highest nationwide (NUTAM) at 47.4 percent versus ABS-CBN’s 31.5 percent and TV5’s 7 percent. The fight dubbed “Battle for Greatness: Pacquiao vs. Mayweather” was also the highest-rating Kapuso program in NUTAM and Urban Luzon.
Other Kapuso programs that figured prominently in the lists include Kapuso Mo, Jessica Soho, Magpakailanman, Once Upon A Kiss, Pepito Manaloto and The Half Sisters.
Catch these programs worldwide on GMA’s flagship international channel, GMA Pinoy TV. Visit www.gmanetwork.com/international for details.