Archives For August 2012

Eat Bulaga in San Francisco, California

GMA Network, Inc. (GMA), through its international business unit, was once again recognized by the National Association for Multi-Ethnicity in Communications (NAMIC) after winning six EMMAs (Excellence in Multi-Cultural Marketing Awards) for its highly innovative international marketing tactics.

This is by far the most number of awards won by GMA compared to previous years, and the Network’s first time to earn two first place recognitions in its long history of winning in the competition.

“We have been recognized by NAMIC almost every year since GMA Pinoy TV was launched in 2005,” said GMA International Vice President and Head of Operations Joseph T. Francia. “It is worth noting that the awards we received this year honor different tactics in our integrated marketing mix covering the gamut of our 360-degree approach to reaching our existing and potential subscribers, from our digital initiatives to more traditional schemes.”

Pacquiao Call-Out

The “Support Manny Pacquiao” online campaign for the boxing hero’s most recent fight against Juan Manuel Marquez was awarded first place in the Digital Category. The campaign was recognized for effectively engaging Filipinos living in the US, Asia-Pacific and Middle East to send in messages for Pacquiao via GMA’s citizen journalism tool, YouScoop. Highlighting Pinoy pride, these messages were later aired over GMA’s international channels.

Kapuso Abroad Magazine

The GMA International magazine dubbed as “Kapuso Abroad” (KA), meanwhile, won first place in the Grassroots category. KA is dedicated to making Filipinos living abroad feel closer to home by providing them with relevant and entertaining information about their favorite Kapuso programs and personalities. The magazine is circulated worldwide and the increasing demand for KA prompted GMA to create a digital version of the magazine in order to reach more Filipinos globally.

Winning third place in the Experiential Marketing category is the Eat Bulaga Live in San Francisco show held last March 30. Being the country’s longest running, most awarded and most influential noontime show, bringing Eat Bulaga to the US allowed Filipino-Americans to experience the classic brand of Pinoy entertainment that only a show like EB can offer. The event gathered over 6,000 attendees from Filipino-American communities in San Francisco and Northern California, and significantly increased the subscription base of GMA Pinoy TV.

GMA also won third place in the Diversity Awareness category for its participation in The Outstanding Filipino Americans (TOFA) awards. TOFA honors Filipino-Americans who have helped uplift the Filipino-American community through their outstanding achievements in their chosen profession. GMA leveraged on this opportunity to celebrate the excellence of the Filipino race by providing media mileage and trophies to all awardees. GMA was able to connect with more than 14,000 voters of TOFA via Facebook and reached out to around 300 attendees from various Filipino-American communities.

Meanwhile, GMA’s environment-friendly non-woven bags won third place in the Premium category. These fully functional, eco-friendly bags represent the Network’s active participation in Corporate Social Responsibility and environmental protection. The bags are always a sought-after premium during events and marketing activities stimulating brand recall. They also resonate well with subscriber cities like San Francisco that aggressively promote the use of reusable shopping bags.

Finally, the one-minute free advertising offering “Pinoy Inbox”, which ran from June 2010 to May 2011, finished third place in the Television category. This marketing tactic was built in the hopes of building affinity with GMA Pinoy TV subscribers. This proved to be successful as subscribers continue to pour in giving birth to its spin-off, “Pinoy Photobox.”

“This is a fitting reward for our hard work especially as we celebrate our 7th anniversary this year,” said Francia. “These awards are a validation of our efforts to innovate and be more creative in our marketing efforts, and to be even more relevant in today’s highly competitive, fast-evolving pay-television landscape. We are truly honoured to receive these recognitions from a prestigious organization such as NAMIC,” he added.

NAMIC is an international organization that recognizes superior multicultural marketing practices in the cable industry. Established in 1980 as non-profit trade organization, it has over 2,700 professionals belonging to a network of 16 chapters worldwide. The awarding of winners will take place on September 11 and 12 at Hilton New York.

GMA’s international unit oversees the distribution overseas of flagship channel GMA Pinoy TV, as well as GMA Life TV, GMA News TV International, DZBB and DWLS. To-date, the channels reach over 2 million viewers on various pay-TV platforms in 90 countries worldwide.

 

Top 20 aspirants and celebrity mentors

From thousands of young dreamers who auditioned nationwide for a stab at stardom, Protégé narrows down the list to the coveted Top 20 aspirants who will compete in GMA Pinoy TV ‘s original artista search.

This supreme slate of artista aspirants, meticulously selected from 15 cities all around the country, is all set to showcase their talent and star power on the protégé arena and will compete for the judges and the Filipino’s votes during the weekly performance nights.

 

Protege Hosts, Mentors and Judges

Sharing his knowledge and insights with the protégés from Mindanao is drama and action film legend Phillip Salvador. His four protégés are David John Llanas, Ruru Madrid, Apple Vega and Steffi Pacheco.

Acting as mentor for the protégés in the Visayas is multimedia icon Jolina Magdangal. Her protégés include Bryan Benedict, Mikoy Morales, Mitch Capili and Zandra Summer.

Mentoring the protégés from Northern and Central Luzon is acclaimed actor and TV director Ricky Davao. His four protégés are Glenn Roy, Japs de Luna, Reese Tayag and Shelly Hipolito.

Guiding the Southern Luzon protégés is seasoned actress and TV director Gina Alajar. Her protégés are Jeric Gonzales, Mykel Ong, Arny Ross and Thea Tolentino.

Coaching the four protégés in Mega Manila is multi-awarded actor Roderick Paulate. His four protégés are Andres Vasquez, Vien Alen King, Elle Ramirez and Kelly D.

The toughest cuts have been made and all the beautiful faces with outstanding talents have already been picked. Who are the front runners and dark horses of the competition? What kind of challenges awaits the contestants inside the Protégé Quarters? What are the conflicts that may arise among the celebrity mentors?

Meanwhile, viewers can follow the backstage drama and exclusive inside scoops on the lives of the Top 20 aspirants inside the Protégé Quarters thru the 15-minute daily updates on Inside Protégé hosted by Jennylyn Mercado.

Viewers can also visit the GMA website www.gmanetwork.com/protégé <http://www.gmanetwork.com/protégé> and catch Web Jock Maxene Magalona for daily updates in Protégé Webisodes.

 

 

Atty. Felipe Gozon

While GMA Network, Inc. continues its dominance in nationwide TV ratings, the media company has also become the frequent hub of millions of Kapuso netizens in the country and all over the world with its comprehensive content and its highly interactive media experience.

 

GMA Chairman and CEO Felipe L. Gozon says that the media portal perfectly complements the Company’s broadcast operations. “Since it was launched eight months ago, GMANetwork.com, the most comprehensive media portal in the country, has enabled visitors to easily access the latest in news and information, as well as updates on the Company’s digital properties.”

 

 

Gilberto Duavit, Jr

GMA President and COO Gilberto R. Duavit, Jr., further notes, “Whatever the media platform—traditional, non-traditional or emerging—GMA Network makes sure that it is there to meet the evolving needs of its audience. GMANetwork.com engages our viewers around the globe with the latest news stories and web-exclusive content, while enabling them to access information about their favorite shows and Kapuso personalities.”

 

GMA VP for Program Support Regie C. Bautista adds that “Digital platform developments and changes in media consumption in the last few years have made it natural for GMA to deliver content to our online audience through GMANetwork.com. As the Filipino’s Kapuso station, it is important for us to make our communication and content available to our local and international audience as well as provide a venue where our viewers can engage with our brand directly online.”

 

 

Regie Bautista

Keeping up-to-date on the Kapuso Network is also made easy. The portal features the live social media feeds from the official accounts of GMA Network shows, artists, and news personalities. A complete directory in the Community site offers a quick look at all official accounts.

 

Just as the portal brought together GMA Network’s digital properties, visitors to the site can now link their accounts from various social media networking sites, including Facebook and Twitter. This allows a more seamless social media experience where one can simply click, like, and share. Kapuso netizens can react and comment on the various rich media content on the site. They can even share articles, photos, videos that catch their attention.

 

 

Howie Severino

The interactivity does not end there as Kapuso celebrities take time to reach out to viewers online. Fans from all over can ask questions, or send messages, which the stars enthusiastically reply to. Those who are lucky are even greeted live by the celebrity through the webcam.

 

Meanwhile, GMA News and Public Affairs empowers ordinary Filipinos to participate in the news-gathering process through YouScoop, the pioneering citizen journalism tool of GMA News Online.

 

GMA News Online Editor-in-Chief and VP for Multimedia Journalism Howie Severino says that his team aims to move eyeballs from the tube to the web, and vice versa. “There is an inherent link between the two media,” Severino notes. “Since television can only contain information that will fit into its limited airtime, our news site plays a perfectly complementary role by providing breadth and depth to the news, as well as interactive content that is one of the unique contributions of the web.”

 

Of course, YouScoop is not for the exclusive use of those in the Philippines. GMA International encourages Filipinos abroad to send online overseas news items through this tool. Several international news items have actually been aired over GMA’s TV channels.

 

 

GMA

GMA International also invites the most in-demand Kapuso stars to go on Skype dates with international subscribers of GMA Pinoy TV, GMA Life TV, and GMA News TV International. Dingdong Dantes, Marian Rivera, and Dennis Trillo are among those who have participated in this promotional activity that was a huge hit especially among US-based subscribers. Also, from inspiring stories of successful Pinoys abroad to keeping you updated with the latest activities held by various Filipino groups overseas, GMA International’s web portal has been an effective venue to keep the Global Pinoy updated with things happening in their respective communities abroad.

 

The one-stop site for all things Kapuso, GMANetwork.com has the latest on everything Kapuso, with individual sites for GMA Public Affairs, GMA News TV, Radio GMA, Kapuso Foundation, GMA Films, GMA Records, Community, and Corporate.

 

Always in step with the latest in digital technology, there is no doubt that GMA Network is committed to keep delivering media experience unlike any other. 

Eat Bulaga

GMA Pinoy TV, the flagship international channel of leading Filipino broadcast company GMA Network, Inc., fortifies its mission of bringing global Pinoys closer to home with the worldwide launch of its new station ID.

In its vignettes, the GMA Station ID shows what lies at the heart of GMA Network as Kapuso personalities are shown holding up photos of viewers from all walks of life who inspire them in their craft.

 

GMA News

GMA Vice President for News Programs Jessica Soho is seen leading a troop of news reporters at the Ninoy Aquino International Airport (NAIA) Terminal 3 to welcome the country’s unsung heroes – the overseas Filipino workers (OFWs).

 

Soho is a multi-awarded TV host and news anchor for the GMA Pinoy TV magazine show “Kapuso Mo, Jessica Soho” and GMA News TV International’s flagship program “State of the Nation.”

 

Soho is joined by “I-Witness” host Sandra Aguinaldo, “Reporter’s Notebook” host and “Balita Pilipinas” anchor Maki Pulido, and other GMA News and Public Affairs personalities Tina Panganiban-Perez, Joseph Morong, Ruth Cabal, Lei Alviz, and Nielsen Donato.

 

Soho said that she personally relates with the OFWs having been sent to significant overseas assignments herself during her 30-year broadcast career. She worked on stories about the Marcoses in exile in Hawaii and President Corazon Aquino’s first state visits to Indonesia and Singapore in 1986. She also made special reports on the plight of OFWs in Hongkong, Singapore, Japan, and South Korea.

 

“My profession gave me a first-person account on how it’s like to work abroad. I salute the OFWs for their bravery because I know that working abroad, especially when your family is left behind, is extremely difficult and lonely,” she relates.

 

“This initiative comes at an opportune time, as GMA Pinoy TV marks its 7th anniversary this year,” says GMA International Vice President and Head of Operations Mr. Joseph T. Francia.

 

“The Station ID exemplifies how much we value our relationship with Kapuso viewers, and how grateful we are for their continued support that proves to simply grow stronger over the years.”

 

Meanwhile, husband and wife Ogie and Regine Alcasid are seen in their home, holding up the photo of a family, together with the youngest Kapuso personality in the SID, our very own baby Nate Alcasid.

 

Multi-talented actor Dingdong Dantes, who advocates education for the youth, is seen showing off his photo of students to fast-rising stars Mikael Daez, Benjamin Alves, and Alden Richards.

 

Meanwhile primetime queen Marian Rivera, known for her close relationship with her grandmother, goes dancing with senior citizens, accompanied by primetime princesses Kris Bernal, Sarah Lahbati, and Louise Delos Reyes.

 

And for his vignette, sought-after Kapuso leading man and environmentalist Richard Gutierrez goes camping with children, together with fellow actors Mark Anthony Fernandez, TJ Trinidad, and Mike Tan.

 

Other News and Public Affairs pillars Mel Tiangco, Mike Enriquez, Vicky Morales, Arnold Clavio, and Howie Severino are likewise shown holding photos that portray their commitment to carrying out Serbisyong Totoo in their lives.

 

The powerhouse line up of Kapuso personalities includes Michael V., Sen. Ramon “Bong” Revilla, Jr., Cong. Lani Mercado, Tito Sotto, Vic Sotto, and Joey de Leon, Cong. Manny Pacquiao, Carla Abellana, Lovi Poe, Heart Evangelista, Jennylyn Mercado, Rhian Ramos, Dennis Trillo, Aljur Abrenica, Geoff Eigenmann, Elmo Magalona, Julie Ann San Jose, Janno Gibbs, Jaya, Jillian Ward, Arkin Magalona, Mona Louise Rey and many more.

 

The soundtrack of the 2012 GMA Pinoy TV Station ID is a new recording of the Kapuso Theme “Kapuso, Anumang Kulay ng Buhay”.  This latest version of the song is a dramatic duet sung by Asia’s Songbird, Regine Velasquez-Alcasid and YouTube singing sensation, Julie Ann San Jose.

 

The 2012 GMA Pinoy TV Station ID is produced by the same team behind GMA Network’s Lupang Hinirang music video, which won in last year’s New York Festivals.

 

The GMA project team is composed of multi-awarded cinematographer Ding Achacoso (Director of Photography), John Paul Arrojado (2nd Director of Photography), Paul Ticzon and Vince Gealogo (Directors), Neil Nanquil ( Assistant Director), Ingrid Navarro (Post Producer) and cameramen Allyn de Ocampo, Ricky Paras, Erwin Tolentino, Paul Bisda, Hanniel Aguilar, and Melissa David.

 

The whole campaign is spearheaded by GMA’s Program Support Department composed of Regie Bautista (Vice President), Dong Tan (Associate Creative Director), Alex Almario (Junior Associate Creative Director), Dennis Tiu (Art Director), Charrie Miranda (Promo Writer), Hasmin Marable (Senior Project Manager), and Minette Lopez (Project Manager).

 

Information on the making of the 2012 GMA Pinoy TV Station ID as well as exclusive promos related to the launch can be found on http://www.gmanetwork.com <http://www.gmanetwork.com/>.

GMA Station ID PR

GMA Station ID PR