After bagging the World Bronze Medal at the 2015 New York Festivals last April, GMA News TV’s “May Pag-asa” Station ID continues to bring home accolades from award-giving bodies.
In May, the Station ID won Silver in the Advocacy Marketing Category at the Philippine Association for National Advertisers PANAta Marketing Effectiveness Awards. The body honors the best communication tools in the country.
In the recently concluded 2015 Asia-Pacific Tambuli Awards on June 9, GMA News TV’s “May Pag-asa” Station ID brought home another Silver in the Advocacy Category. The Asia-Pacific Tambuli Awards recognizes brands from around the world which not only deliver results but promote social good, celebrate human truths, ignite purpose and effect real change.
The Station ID presented a moving and heartwarming collection of stories of hope featuring the little known trials and tragedies that the channel’s personalities have overcome … such as venerable talk show host Winnie Monsod’s having recently had a stroke, Peabody award winning documentarist Jay Taruc taking care of his daughter with spinal muscular atrophy, investigative journalist Malou Mangahas having been imprisoned during Martial Law etc. The campaign showed that the GMA News TV anchors, like their viewers, have gone through trying times yet have bounced back.
The inspiring campaign was the brainchild of Nena Dumol who was diagnosed with Lupus in 2011 but continues to work as a Senior Program Manager for GMA News TV.