Archives For PANAta Marketing Effectiveness Awards

Barbie and Thea

Barbie and Thea

Michael V

Michael V

Gabbi and Ruru

Gabbi and Ruru

Dingdong Dantes

Dingdong Dantes

Kapuso Mo Jessica Soho

Kapuso Mo Jessica Soho

24 Oras

24 Oras

GMA Network kept its winning streak in the viewer-rich areas of Urban Luzon and Mega Manila in June, according to data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

 

Urban Luzon and Mega Manila, represent 77 and 59 percent, respectively, of all urban TV households in the country.

 

During the covered period (with the dates of June 21 to 30 based on overnight data), GMA continued to dominate the ratings in Urban Luzon as it registered a 35.3 percent total day household audience share, beating ABS-CBN’s 33.5 percent by 1.8 points and TV5’s 8.1 percent by 27.2 points.

 

The trend continued in Mega Manila, where in GMA registered 37.1 percent, ahead of ABS-CBN’s 29.8 percent by 7.3 points and of TV5’s 8.7 percent by 28.4 points. GMA was ahead of competition across all dayparts in Mega Manila.

 

In NUTAM (National Urban Television Audience Measurement) ratings, GMA maintained its lead in the afternoon block with 35.6 percent versus ABS-CBN’s 34.1 percent and TV5’s 7.8 percent.

 

Compared to its closest rival, more programs from GMA occupied the list of top programs in Urban Luzon and Mega Manila (without specials) with Magpakailanman leading the roster of Kapuso shows in both areas. The weekly drama anthology hosted by Mel Tiangco was also highest-rating Kapuso program in NUTAM in June.

 

Aside from Magpakailanman, other GMA programs that registered high ratings for the month were Kapuso Mo, Jessica Soho, Pepito Manaloto, Kapuso Movie Festival, Pari ‘Koy, The Half Sisters, Celebrity Bluff, 24 Oras, Ismol Family, Eat Bulaga, and Let the Love Begin. 

 

GMA likewise continued to add to its string of awards as it bagged top honors from various local and international award-giving bodies such as the 2015 US International Film and Video Festival, AIBD World TV Awards, PANAta Marketing Effectiveness Awards, Asia-Pacific Tambuli Awards, 38th Gawad Urian, PEP List Year 2, and most recently the Reader’s Digest Trusted Brand Awards.

Silver Award  2015 Asia-Pacific Tambuli Awards

Silver Award 2015 Asia-Pacific Tambuli Awards

After bagging the World Bronze  Medal at the 2015 New York Festivals last April, GMA News TV’s “May Pag-asa” Station ID continues to bring home accolades from award-giving bodies. 

 

In May, the Station ID won Silver in the Advocacy Marketing Category  at the Philippine Association for National Advertisers PANAta Marketing Effectiveness Awards. The body honors the best communication tools in the country. 

 

In the recently concluded 2015 Asia-Pacific Tambuli Awards on June 9, GMA News TV’s “May Pag-asa” Station ID brought home another Silver in the Advocacy Category.  The Asia-Pacific Tambuli Awards recognizes brands from around the world which not only deliver results but promote social good, celebrate human truths, ignite purpose and effect real change. 

 

The Station ID presented a moving and heartwarming collection of stories of hope featuring the little known trials and tragedies that the channel’s personalities have overcome … such as venerable talk show host Winnie Monsod’s having recently had a stroke, Peabody award winning documentarist Jay Taruc taking care of his daughter with spinal muscular atrophy, investigative journalist Malou Mangahas having been imprisoned during Martial Law etc.  The campaign showed that the GMA News TV anchors, like their viewers, have gone through trying times yet have bounced back.

 

The inspiring campaign was the brainchild of Nena Dumol who was diagnosed with Lupus in 2011 but continues to work as a Senior Program Manager for GMA News TV.