GMA Network sealed the month of June on a positive note as it held on to its lead in Urban Luzon and Mega Manila, citing data from the industry’s most trusted ratings service provider, Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila represent 77% and 60%, respectively, of all urban TV households in the country.
For the period June 1 to 30 (with the dates of June 26 to 30 based on overnight data), GMA ruled in Urban Luzon with a 34.5% total day household audience share, surpassing ABS-CBN’s 32.7% by 1.8 points, and TV5’s 11.6% by 22.9 points.
GMA similarly maintained its lead in total day ratings in Mega Manila with a 35.9% household audience share, up 5.9 points from ABS-CBN’s 30% and up 23.2 points from TV5’s 12.7%. GMA bested ABS across all time blocks in Mega Manila.
Furthermore, GMA outnumbered ABS-CBN in the list of the most watched programs (including specials) in both Urban Luzon and Mega Manila, totalling 18 and 20 (out of 30), respectively. Kapuso programs that figured prominently in both the Urban Luzon and Mega Manila lists include Magpakailanman, Kapuso Mo, Jessica Soho, 24 Oras, My Love from the Star, Celebrity Bluff and Niño.
Likewise making it to both lists are newly launched programs My Destiny, Marian, Ang Dalawang Mrs. Real, and Ismol Family.
In over-all NUTAM, GMA grabbed the afternoon block lead from ABS-CBN with a 33.5% household audience share compared to the latter’s 31.9%.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
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