GMA Network continued to dominate TV ratings in Urban Luzon and Mega Manila in October, besting other free-to-air TV stations by substantial margins, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila represent 77% and 60%, respectively, of the total urban TV household population in the entire country.
For the period October 1 to 31 (with the dates of October 26 to 31 based on overnight data), GMA led competition in total day ratings in Urban Luzon with a 37% household audience share, outscoring ABS-CBN’s 30.8% by 6.2 points and TV5’s 8.2% by 28.8 points.
GMA likewise remained undefeated in Mega Manila, posting a 38.1% household audience share, ahead of ABS-CBN’s 28.1% by 10 points and TV5’s 8.9% by 29.2 points.
GMA beat other networks in all time blocks in Urban Luzon and Mega Manila including primetime.
Compared to its closest competitor, more GMA programs figured in the list of top programs in Urban Luzon and Mega Manila with 16 and 18 (out of 30 programs) entries, respectively.
Moreover, multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged as the number one program in the two areas, and was also the highest rating Kapuso program in NUTAM.
Other top-performing shows (including specials) from GMA in October were the weekly drama Magpakailanman, recently concluded romantic-drama My Destiny, GMA Telebabad’s Strawberry Lane, flagship primetime newscast 24 Oras, top-rating game show Celebrity Bluff, Kapuso Primetime Queen’s self-titled dance show Marian, reality-sitcom Pepito Manaloto, weekend comedy show Ismol Family, and afternoon drama The Half Sisters.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.