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GMA Network continued to dominate TV ratings in Urban Luzon and Mega Manila in October, besting other free-to-air TV stations by substantial margins, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement.

 

Urban Luzon and Mega Manila represent 77% and 60%, respectively, of the total urban TV household population in the entire country.

 

For the period October 1 to 31 (with the dates of October 26 to 31 based on overnight data), GMA led competition in total day ratings in Urban Luzon with a 37% household audience share, outscoring ABS-CBN’s 30.8% by 6.2 points and TV5’s 8.2% by 28.8 points.

 

GMA likewise remained undefeated in Mega Manila, posting a 38.1% household audience share, ahead of ABS-CBN’s 28.1% by 10 points and TV5’s 8.9% by 29.2 points.

 

GMA beat other networks in all time blocks in Urban Luzon and Mega Manila including primetime.

 

Compared to its closest competitor, more GMA programs figured in the list of top programs in Urban Luzon and Mega Manila with 16 and 18 (out of 30 programs) entries, respectively.

 

Moreover, multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged as the number one program in the two areas, and was also the highest rating Kapuso program in NUTAM.

 

Other top-performing shows (including specials) from GMA in October were the weekly drama Magpakailanman, recently concluded romantic-drama My Destiny, GMA Telebabad’s Strawberry Lane, flagship primetime newscast 24 Oras, top-rating game show Celebrity Bluff, Kapuso Primetime Queen’s self-titled dance show Marian, reality-sitcom Pepito Manaloto, weekend comedy show Ismol Family, and afternoon drama The Half Sisters.

 

GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.

 

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.

24 Oras

24 Oras

Mel Tiangco Magpakailanman

Mel Tiangco Magpakailanman

Kapuso Mo Jessica Soho

Kapuso Mo Jessica Soho

My Destiny

My Destiny

Niño

Niño

GMA Network is closing in on ABS-CBN in nationwide TV ratings with stronger programming across all timeblocks in July, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement.

 

For the period July 1 to 31 (with the dates of July 27 to 31 based on overnight data), GMA significantly reduced ABS-CBN’s lead in NUTAM (National Urban Television Audience Measurement) to just 0.5 percent with its 33.4 percent total day household audience share, and outscored TV5’s 11.5 percent by 21.9 points.

 

GMA grabbed the lead in the morning timeblock as it recorded a 32.4 percent audience share, outscoring ABS-CBN’s 29.1 percent by 3.3 points and TV5’s 12.4 percent by 20 points. Moreover, GMA more than tripled its lead in the afternoon block in July with 5.6 points relative to June’s 1.6 points, with a 35.4 percent audience share as against ABS-CBN’s 29.8; it also led TV5’s 12 percent by 23.4 points. GMA likewise improved its shares in the evening block to 32.3 percent from the previous month’s 31 percent.

 

Furthermore, GMA maintained its strong performance in Urban Luzon and Mega Manila with much wider margins over rival networks across all dayparts including the much contested primetime block. Urban Luzon and Mega Manila account for 77 and 60 percent of all urban TV households in the country.

 

GMA reigned supreme in Urban Luzon with a 36.9 percent total day audience share, ahead of ABS-CBN’s 29.9 percent by 7 points, and TV5’s 10.8 percent by 26.1 points.

 

The Kapuso Network also remained unrivaled in Mega Manila with a 38 percent total day audience share, outperforming ABS-CBN’s 27.8 percent by 10.2 points and TV5’s 11.4 percent by 26.6 points.

 

GMA also ruled the overall list of top programs (including specials) in Urban Luzon and Mega Manila with 19 Kapuso programs (out of 30) making it on both lists. Among the shows that scored top ratings in the two areas are Magpakailanman, Kapuso Mo, Jessica Soho, GMA Blockbusters, Niño, My Destiny and 24 Oras.

 

Magpakailanman, the weekly drama anthology hosted by esteemed broadcaster and GMA News pillar Mel Tiangco, led all Kapuso shows in the NUTAM, Urban Luzon and Mega Manila lists; while securing the top spot in Mega Manila.

 

GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.

 

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.

 

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