GMA Network kept its winning streak in the viewer-rich areas of Urban Luzon and Mega Manila in June, according to data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila, represent 77 and 59 percent, respectively, of all urban TV households in the country.
During the covered period (with the dates of June 21 to 30 based on overnight data), GMA continued to dominate the ratings in Urban Luzon as it registered a 35.3 percent total day household audience share, beating ABS-CBN’s 33.5 percent by 1.8 points and TV5’s 8.1 percent by 27.2 points.
The trend continued in Mega Manila, where in GMA registered 37.1 percent, ahead of ABS-CBN’s 29.8 percent by 7.3 points and of TV5’s 8.7 percent by 28.4 points. GMA was ahead of competition across all dayparts in Mega Manila.
In NUTAM (National Urban Television Audience Measurement) ratings, GMA maintained its lead in the afternoon block with 35.6 percent versus ABS-CBN’s 34.1 percent and TV5’s 7.8 percent.
Compared to its closest rival, more programs from GMA occupied the list of top programs in Urban Luzon and Mega Manila (without specials) with Magpakailanman leading the roster of Kapuso shows in both areas. The weekly drama anthology hosted by Mel Tiangco was also highest-rating Kapuso program in NUTAM in June.
Aside from Magpakailanman, other GMA programs that registered high ratings for the month were Kapuso Mo, Jessica Soho, Pepito Manaloto, Kapuso Movie Festival, Pari ‘Koy, The Half Sisters, Celebrity Bluff, 24 Oras, Ismol Family, Eat Bulaga, and Let the Love Begin.
GMA likewise continued to add to its string of awards as it bagged top honors from various local and international award-giving bodies such as the 2015 US International Film and Video Festival, AIBD World TV Awards, PANAta Marketing Effectiveness Awards, Asia-Pacific Tambuli Awards, 38th Gawad Urian, PEP List Year 2, and most recently the Reader’s Digest Trusted Brand Awards.