(September 17, 2014 – New York City) GMA Network through its global arm, GMA International, was recognized at the 2014 NAMIC Excellence in Multicultural Marketing Awards (EMMA) for its outstanding marketing efforts across different platforms.
The “Manny Pacquiao T-Shirts Gift-with-Purchase” and the “Celebrity Shout Out” promos won second place in the Print and Social Media category, respectively, while the “Balikbayan/Repatriate Box Discount Card Gift-with-Purchase” promo finished third in the Grassroots category.
Created in partnership with Verizon, the “Manny Pacquiao T-Shirts Gift-with-Purchase” promo was launched to further ignite the Filipino spirit among Filipino-Americans in the US East Coast as it celebrates the unmatched victories of Manny Pacquiao. In turn, the “Celebrity Shout Out Promo” was activated to strengthen the engagement between Kapuso artists and viewers abroad through social media. Lastly, the “Balikbayan/Repatriate Box” promo, an entry submitted by Comcast, utilized the traditional balikbayan boxto bring Filipino Americans in the East Coast closer to home during the Christmas season.
Receiving the award for GMA at ceremonies held on September 17 at the Marriott Marquis in Time Square, New York were Joseph Francia (left), GMA Vice President and Head of International Operations, and Grace Labaguis (right), GMA marketing consultant.
“We thank NAMIC for once again recognizing our efforts to reach out to our existing and potential subscribers,” said Francia. “Needless to say, we are also grateful to our Kapuso viewers in all parts of the world for their continuous support.”
GMA won alongside some of the world’s biggest pay TV distributors and industry suppliers such as Comcast Xfinity, HBO, BET Networks, ESPN Deportes and Univision Communications Inc, among others, adding to its long history of winning at the NAMIC Awards.
NAMIC is an international organization that recognizes superior multicultural marketing practices in the cable industry. Established in 1980 as non-profit trade organization, it has over 2,700 professionals belonging to a network of 16 chapters worldwide.