GMA Network continued to lead in its stronghold areas of Urban Luzon and Mega Manila in May, according to data from the broadcast industry’s most trusted ratings service provider, Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila account for 77% and 60%, respectively, of the total urban TV household population in the entire country.
For the period May 1 to 31 (with the dates of May 25 to 31 based on overnight data), GMA led competition in total day ratings in Urban Luzon with a 35% household audience share, besting ABS-CBN’s 33% by 2 points, and TV5’s 11.9% by 23.1 points.
GMA also kept its total day ratings advantage in Mega Manila, registering a 36.5% household audience share, ahead of ABS-CBN’s 30.6% by 5.9 points and TV5’s 12.9% by 23.6 points. GMA led across all day parts in the area including the hotly contested primetime block.
Compared to its key competitor, more GMA programs (18 out of 30) registered in the list of top-performing programs in both Urban Luzon and Mega Manila. Multi-awarded news magazine programKapuso Mo, Jessica Soho led all Kapuso shows in both the Urban Luzon and Mega Manila lists; while grabbing the number one spot over-all in Mega Manila once again.
Other ratings drivers for the month were Magpakailanman, Celebrity Bluff, Pepito Manaloto: Ang Tunay na Kuwento, 24 Oras, and the newly launched primetime drama, Niño.
Nationwide, GMA continued to beat rival networks in the morning block with its 33.1% average, up 4.5 points from ABS-CBN’s 28.6% and up 17.9 points from TV5’s 15.2%.
This June, GMA further strengthens its programming by launching several new shows, namely Ang Dalawang Mrs. Real starring Dingdong Dantes, Lovi Poe, and Ms. Maricel Soriano on GMA Telebabad; The Half Sisters featuring Barbie Forteza and Thea Tolentino on GMA Afternoon Prime; Ismol Family a weekend sitcom with Ryan Agoncillo, Carla Abellana, Mark Justine Alvarez, Miguel Tanfelix, Bianca Umali, Mikael Daez, and Carmi Martin; and Marian, a dance-variety program top-billed by Marian Rivera.
The Network is also set to launch My BFF, a family drama which stars Janno Gibbs, Manilyn Reynes, Mona Louise Rey, and Jillian Ward; Dading, a weekday soap with Gabby Eigenmann, Glaiza de Castro, and Benjamin Alves; and My Destiny, a forthcoming drama on GMA Telebabad starring Rhian Ramos, Tom Rodriguez, Sid Lucero, and Carla Abellana in the latter part of the month.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
To know more about GMA International channels, please visit www.gmanetwork.com/international.