An updated version of the GMA News mobile application for iOS now offers video clips from GMA News programs. The app is available for free download on the Apple App Store.
GMA News Online v 2.0 for iPhone, iPad, and iPod enables users to customize its content by choosing which sections of the website will appear on the app. It also features an option to display 10 or 15 articles from each section.
“We just want to be where news consumers are going. Our improved app combines two exploding trends – mobile and online video,” GMA News Online editor-in-chief and GMA Network VP for Multimedia Journalism Howie Severino said.
He explained that only selected GMA news videos will be viewable on mobile initially, but the volume of video content will eventually increase.
Developed by New Media Inc., the updated app has a new action bar that lets users go directly to his or her favorite section and manage customization settings. It also includes links to the YouScoop app on iTunes, as well as to the GMA News mobile site, Twitter profile, and Facebook page.
In an effort to make GMA News content available in more social media platforms, articles on the new app may now be shared not just on Facebook, but also through email and on Twitter.
The app lets users experience smooth, paper-like scrolling within the articles. A single swipe enables readers to move from one section to another or from one article to the next story on the same section.
Each story on the app also includes a link on that gives users the option to read the story on the GMA News Online mobile site.