It was on February 2008 when it started reaching out to Kapuso viewers from around the world by celebrating Pinoy lifestyle on international television. Now, on its third year, it is all set to offer a television experience that viewers should definitely watch out for – as it owns up to being the only international Filipino lifestyle channel.
This is GMA Life TV – GMA Network’s second international channel which brings to spotlight the Filipino’s colorful culture through a dynamic mix of television genres.
Ably complementing GMA Pinoy TV’s programming – the flagship international channel of GMA Network which features top-rating news and public affairs shows and entertainment programs from the Kapuso Network – GMA Life TV combines news and entertainment with lifestyle features which speaks to the contemporary Pinoy audience. As of the last quarter of 2010, GMA Life TV has about 125,000 subscribers worldwide .
“A lot of our subscribers appreciate GMA Life TV programming. Life TV shows bring them closer to home because the programs are able to tell them information about our country, people, and culture using the infotainment format. They learn something new while being entertained at the same time,” shares Joseph T. Francia, Vice President and Head of Operations for GMA International.
This year, GMA Life TV promises to bring only the best as it strengthens its genre blocks. According to Cheri Domingo, Programming Head of GMA International, “The channel is definitely going to be packed with a lot of fun beginning February 28. A good mix of genres is in store for our Kapuso viewers abroad which feature everything they need and want in life.”
GMA Life TV’s genre blocks are tagged based on the play of the word life which gives emphasis to the diverse programming of the channel. By the end of February, life on GLTV becomes more captivating with new program offerings.
More palatable dishes are in store for the viewers in “It’s a Delicious Life” with food shows DELICIOSO and SARAP AT HOME hosted by Sam Oh and Chef Jackie Ang-Po. Talk becomes more relevant and juicy as Love ni Mister, Love ni Misis, led by real-life couple Carmina Villaroel and Zoren Legapi, joins Tim Yap’s team (Tweetbiz) and the Suzi Entrata-Abrera and Christine Jacob-Sandejas tandem (Full Time Moms) in “Speaking of Life.” And, “Moments of Life” turn dramatically sweeter with GMA’s local version of La Lola starred by Rhian Ramos, plus fresh episodes from Sexbomb Girls’ Daisy Siete.
“Reel Life,” which is GMA Life TV’s movie block, also brings a delightful surprise to Pinoy movie lovers abroad. Come March, Life TV viewers will be able to catch their favorite Filipino movies not only on weekends, but daily, from Monday to Sunday! The daily helping of “Reel Life” is GMA Life TV’s answer to the appeal of its viewers. As Francia puts it, “We are giving in to their demand and it’s with much pleasure we do so.”
Together with new offerings and loads of movies, GMA Life TV also taps the multi-awarded and globally recognized News and Public Affairs group of GMA Network for a new roster of Serbisyong Totoo programs. Entre-Pinoy and youth icon Chris Tiu and GMA’s Reyna ng Kalsada Love Añover share with Kapuso viewers abroad useful money tips and business know-how’s on HANEP BUHAY – the first ever business-reality magazine show on Philippine television.
Meanwhile, in Pinoy M.D., Mga Doctor ng Bayan, news anchor Connie Sison, together with a pool of medical doctors, provide information that may help viewers understand various factors concerning overall wellness, from critical health issues to practical beauty tips.
To tie it all up, GMA Life TV also launches a new tune that speaks of celebrating life as it gets better. The channel’s new theme song, titled “This is the Life,” is sung by no less than the country’s top female vocal group, La Diva. Composed by the powerful, harmonious voices of Jonalyn Viray, Aicelle Santos, and Maricris Garcia, La Diva won the Best Group Artist of the Year award and Best Music Video of the Year (“Kasiping Ka”) in last year’s PMPC Star Awards for Music. The group was also recognized by the 23rd Annual Aliw Awards as the Best Group Performance in a Concert for their first major concert, “Only La Diva.”
“We are happy that GMA Life TV entrusted to us the interpretation of its new theme song,” shares Aicelle. Jonalyn adds, “We feel honored that we were the ones chosen from among a long list of multi-talented Kapuso artists.” “And we can’t help but be excited for the song to be heard by our Kapuso viewers all over the world!” Maricris exclaims.
GMA Life TV is currently seen in the United States, Canada, Europe, Middle East and North Africa, Japan, Guam, Saipan, Hong Kong, Papua New Guinea, New Zealand, and Australia through various carriers. The channel accounts for 126,000 subscribers worldwide as of Q3 2010.